FIBE Prebiotic Soda

FIBE was built on an appreciation for the iconic brands, sodas, tastes, sights, sound and sitcoms of the 90s.

Who loves orange soda? We do, we do, we do. But it’s also based on an understanding that many of the things we consumed then contained lots of sugar and unknown nasties.

FIBE is built with the knowledge we have on health, wellness and food & drink today, so as we look to the future we build our brand with a 90s ethos & vibe but with our superior 2020s understanding and knowledge because that’s how we can redefine what the contemporary soda space looks like.

• Design the printed brand book

• Supporting materials such as flyers

• Selfridges trolley artwork