Your logo is central to your brand. It's the piece of your brand identity that most people will be exposed to. It needs to line up with all the other elements of your brand identity and the broader emotional appeal of your brand.

What is your brand name? Finding a punchy and meaningful brand name can work wonders in supporting your brand identity.

Defining the ‘why’ for your brand’s existence is integral to creating a brand that will stand the test of time. Who you are and your brand purpose, needs to be clear, and can dictate the internal and external workings of your business.

Your brand guidelines are to ensure consistency for your brand for whomever’s lap they may fall into.

This usually consists of:

• Brand story

• Voice

• Logo usage (especially if you have more than one)

• Imagery

• Color palette (with exact color codes)

• Typography

Understanding the brand, determining a clear brand purpose/positioning (the reason for your existence, brand naming, what your service is and who it is for, why your service is a better option that your competitors. Defining this will inform your strategy as we create a logo, colour palette etc.

On-brand supporting graphics can look like:

• Social media content

• Icons

• Illustrations

• Print Materials (Business cards, leaflets, letterheads etc)

• Digital Assets (Email Signatures, Social Media Content, Web Banners etc)

A beautiful website can draw customers or service to your brand.